Blog

What I learn
building websites.

Notes on web design, ecommerce, digital marketing and data. No fluff — just what actually moves the needle on real projects.

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Ilustración de una auditoría web: una lupa sobre una página con avisos de errores y una lista de control
Web Development
·
29 Sep 2026
·
7 min

We audited 4 business websites: the same mistakes on all of them

We took a deep look at four active business websites and found the same mistakes on every one: what they are, what they cost and how to spot them on yours.

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Ilustración de diseño web con inteligencia artificial: una persona en su laptop trabajando con un asistente y el boceto de una página
Web Development
·
May 18, 2026
·
4 min read

Claude in web design: what it can and can't do

AI or a professional for your website? Here's what Claude can actually do in a real WordPress workflow — and when it's worth handing the job off.

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Ilustración que compara Tiendanube, Shopify y WooCommerce: tres ventanas con sus logos, rodeadas de íconos de carrito, pago, estadísticas y configuración
Ecommerce
·
Mar 4, 2026
·
3 min read

Tiendanube vs Shopify vs WooCommerce: which one is right for you?

A full comparison of Tiendanube, Shopify and WooCommerce: store management, payments, shipping, plans and transaction fees. Which one fits your business model?

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Ilustración de landing page frente a sitio web completo: dos personas en sus laptops, una con una página simple y otra con una web de varias secciones
Web Development
·
Feb 24, 2026
·
2 min read

Landing page vs full website: which should you choose?

Landing page or full website? Find out which one fits your strategy and conversion goals.

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Ilustración de un embudo de ventas: personas que entran por arriba, etapas de color y monedas que salen hacia una caja, con un imán, gráficos y un objetivo
Digital Marketing
·
Feb 19, 2026
·
2 min read

Sales funnels: what they are and why they matter for conversions

A sales funnel gives structure to how you attract, nurture and convert customers.

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Ilustración de mantenimiento de WordPress: un monitor con el logo de WordPress, una llave, engranajes, una lista de control y avisos de actualización, seguridad y velocidad
Web Development
·
Nov 19, 2025
·
2 min read

WordPress maintenance: why it matters and how to avoid serious problems

WordPress maintenance isn't optional: it's how you avoid downtime, hacks and data loss. Here's what you can't skip, and how to keep your site running at 100%.

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Ilustración de Meta Ads frente a Google Ads: dos ventanas con sus logos, conectadas, con íconos de público, anuncio, objetivo, búsqueda y resultados
Digital Marketing
·
Oct 19, 2025
·
2 min read

Meta Ads vs Google Ads: which is right for your business

Meta Ads or Google Ads: which is better for your business? Learn what each platform does best and how to combine them for better results.

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Ilustración de una tienda online: un producto en la laptop y el celular, con íconos de carrito, etiqueta, valoración, envío y compra segura
Ecommerce
·
Oct 19, 2025
·
1 min read

Online store design: how to create a shopping experience that sells

Your store's design can be the difference between making a sale and losing a customer. Learn how to improve the shopping experience and boost conversions.

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Ilustración de UX/UI: una mano toca el botón de una web en el monitor y el celular, con íconos de imagen, color, favorito, carrito y crecimiento
Web Development
·
Oct 18, 2025
·
1 min read

UX/UI: the difference between a pretty site and one that sells

An attractive site isn't always an effective one. The difference between UX and UI decides whether your website just looks good or actually turns visitors into customers.

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Ilustración de una persona en su laptop frente al boceto de una web, con íconos de idea, revisión, diseño y valoraciones
Web Development
·
Oct 17, 2025
·
2 min read

What to consider before hiring a web designer

Choosing who designs your website can be the difference between an investment that pays off and a site that doesn't work. Here are the key things to check before hiring a web designer.

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Ilustración de una web profesional: la misma página en monitor, laptop y celular, con íconos de idea, diseño y crecimiento
Web Development
·
Oct 17, 2025
·
2 min read

How to build a professional website: trends and best practices

In 2025, a professional website is about much more than design: it takes strategy, speed, user experience and an image that matches your brand. Discover the key trends that will help you stand out online.

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